INTRO:- Use these digital marketing strategies to increase sales of health-related products.
Selling health-related goods is now commonplace in family medicine, dermatology, and even dentistry. Fewer healthcare practices have been successful at marketing their products online, despite the fact that most of those selling products have mastered the art of in-office promotions.
In this article, we share a few digital marketing strategies that medical practices should think about employing to market health-related products. We also explain why these healthcare marketing strategies successfully generate interest and sales.
1. Invest in paid search marketing
With paid search advertising, you can buy advertisements on search engines like Google, Bing, and Yahoo. According to Statcounter, Google receives close to 93 percent of all search engine traffic, making Google AdWords the most widely used paid search platform.
Consider paid search advertising when promoting health-related products for a number of reasons. Your practice has an equal chance of ranking for highly competitive keywords, to start. This contrasts with organic rankings, which consider things like website traffic and mobile friendliness. In paid search advertising, the position at the top is always taken by the highest bidder.
Another reason to think about using this type of digital marketing is that paid search ads avoid the waiting period that frequently comes with achieving a high organic ranking, which gives you instant visibility in the end. Better visibility translates into more clicks on your product, more visitors to your healthcare website, and possibly higher product sales.
Thirdly, paid search advertising can help you reach your ideal patients because it enables incredibly precise audience targeting. You can target demographics like gender, age, and household income in Google Adwords, for instance. If you are aware that particular audiences would not be interested in a certain product, you can also exclude demographics.
2. Post blog entries that are product-focused
A digital marketing strategy known as blogging has been shown to raise organic search rankings and gradually increase traffic to healthcare websites. This is due to the frequent website crawling by search engines like Google looking for fresh content. Search engines assume that your practice is an authority on your products when you publish blog posts about them, so they are confident in directing searchers to your site. HubSpot claims that small businesses with blogs experience a 126 percent increase in lead growth over those without blogs.
Additionally, including blogging in your online marketing plan can help establish your medical practice as the local authority on a particular product. Additionally, blogging enables you to provide information about your products that may not be possible to include on a product page located elsewhere on your healthcare website. Additionally, you can provide a different viewpoint on products through blog posts, whether it be a comparison or a review.
3. Social media product discussion
For doctors and other pharmacy ad professionals, social media is the best digital marketing channel for promoting out-of-pocket products. Social media’s widespread use and frequent access are one of the causes. 81 percent of American adults use YouTube, 69 percent use Facebook, and 40 percent use Instagram, according to the Pew Research Center. 54 percent of users of YouTube, 70 percent of users of Facebook, and 59 percent of users of Instagram access the sites at least once every day.
People want to hear what healthcare professionals and practices have to say, which is another reason to use social media for healthcare marketing. Two out of every five adults said they already follow or would like to follow their healthcare providers on social media, according to a survey by the American Osteopathic Association. According to a different survey, 60% of social media users prefer posts from their doctor to those from other sources.
Make an investment in sponsored content to ensure that people see your product posts. You can target very specific audiences with sponsored content, much like paid search advertising. You can specify demographics like gender, age, and location as well as interests and behaviors on Facebook, for instance. Sprout Social reports that 65% of users who interact with a social media advertisement click through to find out more information about the subject at hand.
4. Email clients with promotional material
Marketing to current patients is beneficial even though many healthcare practices only concentrate on bringing in new patients. This is because after a patient has an enjoyable experience with your practice, they are more likely to return and recommend your practice to others. Keep in touch with patients if you want them to return.
A tried-and-true digital marketing strategy for encouraging patients to make their first, second, and third purchases is email marketing (and so on). Since 97 percent of email users check their inboxes each day, there are plenty of opportunities to reach your patients.
Selling health-related products will always depend on display signage and other in-office promotions. However, you must engage in digital marketing if you want to reach more people than just those who visit your office. Start implementing these strategies right away to observe how they affect product sales.
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